Elon Musk's social media platform, X (formerly known as Twitter), is considering a change in how news links are presented on the platform. The proposed change would remove the headline and text, displaying only the lead image from news articles shared on X. This move aims to encourage users to spend more time on the platform and possibly opt for the subscription service to access additional details.
Currently, news links on X are presented as "cards," featuring an image, source address, and an abbreviated headline. This format helps attract clicks and benefits news publishers. However, with the removal of headlines, users may need to provide more context in their posts, potentially driving interest in X's premium service, which allows for longer posts and offers other benefits like higher visibility and a share of ad revenue for premium subscribers.
This change is part of Musk's efforts to make X a more attractive platform for content creators. It remains to be seen how it will impact advertisers and user engagement on the platform, which Musk claimed had 540 million monthly users in July.
